Ahrefs vs Moz - Detailed Comparison (2023) (2023)

Between Arefs and Arefs Moz, it is really difficult to choose a side. Both are well-known names in the SEO field. Both include a wide range of tools and features to improve your site's visibility and position in search results.

If Ahrefs has exemplary backlink analysis, Moz also has a unique domain authority and page authority matrix.

So, between Ahrefs and Moz, which tool is better for you?

I will answer this question by comparing Ahrefs and Moz in detail.

At the end of the comparison, you will have a clear idea of ​​which tool (Ahrefs or Moz) is likely to take your SEO success to the next level.

To give you a quick comparison overview, I am going to rate Ahrefs vs Moz based on these factors;

  • Backlink Analysis
  • keyword search
  • Grade Tracking
  • On-site audit
  • competition analysis
  • easy to use
  • Customer Support
  • price

Key Differences Between Ahrefs and Moz

There are of course many common features and functionalities between Ahrefs and Moz, but the two tools differ in many ways;

  • data accuracy– Ahrefs and Moz provide high quality and reliable data, but when it comes to more accurate data,Ahrefs beat Moz by a narrow margin.
  • cost– Compared to Moz,Ahrefs are more expensive.Hence, it will be a better choice for businesses on a budget as it offers a wide range of features at an affordable price.
  • Serving"Arefs is here."Comprehensive SEO tool with comprehensive link analysis.On the other hand, Moz focuses more on understandingsite's authority and explore how it can be improved.
  • utilities– Ahrefs is more general and feature-rich, which can be overwhelming for beginners.Moz is more direct,CommonThe learning curve is shorter than Ahrefs.

Ahref vs. Moz – Quick Comparison

Before we dive into the details of Ahrefs and Moz, let’s do a quick comparison of the two tools.

parameterwhat ifMoz
keyword database12.5 billion1.25 billion
backlink database35 trillion40.1 billion
search mechanismOnly data from Google can be accessed.Access data from 10 Google, Bing, Yahoo, YouTube.
free trialno free trial30-day free trial
price$99 - $999 per month$99 - $599 per month
RabatTwo months free when billed annually20% discount on annual billing

Ahref vs. Moz – Best Features Compared

Let's start by comparing the main features of Ahrefs and Moz to see which tool has the upper hand.

1. Backlink Analysis

Backlinks are often the determining factor in a website's ranking in SERPs. This is why backlink analysis is at the heart of SEO. Let’s take a closer look at the backlink analysis capabilities of Ahrefs and Moz.

Which tool has a bigger backlink base?

The first thing I look for is a backlink database. This is public information. I found out that Moz has a huge backlink base –40.7 trillion to be exact

On the other hand, Ahrefs' backlink base, while itself large, is much smaller than thatMoz' - only 35 trillion.

Ahrefs vs Moz - Detailed Comparison (2023) (1)

In theory, Moz should be better at disclosing the number of backlinks pointing to a given domain, which goes against the established facts—”Ahrefs is second to none when it comes to backlink analysis. "

So I tested these two tools to find out the total number of domains linking to certain websites and the results were surprising -Ahrefs has a smaller backlink base but reveals more referring domains than Moz.

Which Tool Has Better Backlink Reporting Features?

When reporting backlinks, Moz can only generate the following data:

  • new and missing links
  • link nofollow
  • Idk

When it comes to filters, Moz only allows link type and link status. While Ahrefs reveals more data about backlinks:

  • Backlink Platform
  • Referrer Domain Traffic
  • Number of other external links
  • back link language

Certainly, Ahrefs provides a better link profile picture than Moz. Also, when it comes to filters, Ahrefs has a lot of them.

You can filter pages based onTitles, URLs, referring domains, traffic, etc.Likewise, you can filter login pages by URL, content type, and redirect.

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another thing i foundThe special feature of Ahrefs is that it allows you to filter backlinks based on the date they were first discovered.

There is no such feature in Moz. Moz, however, has the upper handSpam Score Report. It helps in evaluating the quality of incoming links.

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Which tools reveal better link building opportunities?

Ahrefs and Moz haveIntersect link resources.It lists domains that point to competitor sites but not to yours. In short, it helps you find link building opportunities.

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While both Link Intersect tools work similarly, Ahrefs is more complete – it allows you to compare 10 competing URLs. In comparison, the Moz Link Intersect tool only allows five URLs.

Also, Ahrefs is better at finding broken links (links that go nowhere). This is because Ahrefs has a dedicated break link feature in its site explorer tool.

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Moz has a workaround, but no dedicated resource for broken links. Instead, you can go to the homepage and filter them based on error codes - pretty scary; plus, it's limited to the homepage and doesn't reveal the URLs that lead to invalid content.

Also read:Link Building Strategies

2. keyword search

Targeting the right keywords is crucial to increasing website traffic. Ahrefs and Moz both excel in keyword search, but what matters most? Let's find out!

Ahref vs. Moz – Which Tool Offers the Best Data Depth?

Ahrefs is committed toWith a huge and powerful database of 12.8 billion keywords,Updated monthly. Similarly,Includes data from 171 countries.

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Moz, on the other hand, has a database of over 1.25 billion keywords and collects data from 170 countries. but there is aThe main difference between Ahrefs and Moz is that Ahrefs pulls data from 10 search engines (Amazon, Baidu, Bing, and YouTube, etc.), while Moz pulls data only from Google.

Which tool can give you a better understanding of keywords?

Ahrefs has"Keyword Explorer"i mozma"Keyword Overview"Keyword Research Tool.

Both tools provide:

  • popularity
  • Keyword Difficulty Score
  • related keywords
  • Website ranking for keywords

In particular, I find the Ahrefs Keyword Difficulty Rating useful because it provides an estimate of the backlinks needed to rank for that keyword. equivalent toMoz is Keyword Priority Scoretool.

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For me, I prefer simplicity - with Ahrefs, you don't need to switch between tools to get the right picture of keyword difficulty.

so are arefsclick ratewhile Moz hasCTR %. Both offer similar functionality, but again, I prefer the Ahrefs data for simplicity - Ahrefs provides direct value; Moz provides a percentage, which adds an extra step to accurately assessing CTR details.

Ahref vs. Moz – Which Tool Provides Better Keyword Suggestions?

Ahrefs includes two stages of keyword suggestions. you added a sentence to your own sentenceKeyword Discovery Toolthen gokeyword suggestionKeyword Suggestions tab.

It displays matching terms, related terms, and search suggestions. Additionally, you can use various filters to narrow down the results.Such as global traffic, traffic potential, SERP features, etc.

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Getting keyword suggestions from Moz is easy - it has"Keyword Suggestions"tool. Allows suggestions similar to Ahrefs. The only thing Moz is missing is autocomplete suggestions.

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When it comes to the details, Moz’s keyword suggestions are limited — there are only two metrics: relevance and monthly count.

In contrast, Ahrefs provides more data on keyword suggestions. You can get keyword difficulty, number of searches, traffic potential, cost per click, clicks per search and main topics.In short, Ahrefs' keyword suggestions are more complete than Moz's.

Ahref vs. Moz – Which Tool Provides Better Keyword Gap Analysis?

Keyword gap analysis can tell you which keywords your competitors are ranking for and which you are not ranking for. Ahrefs has a "content gap" while Moz has"Keyword Gap"Keyword gap analysis tool.

I believe Ahrefs is better at analyzing keyword gaps. First, you can analyze 10 sites for keyword gap analysis on Ahrefs, while Moz only allows 3.

Second, Ahrefs offers more metrics (volume, CPC, SERP features, top positions, etc.) and tons of filters than Moz. that's why,When it comes to keyword gap analysis, Ahrefs is the clear winner.

When it comes to data, Ahrefs rank tracker offers more information - you can even track ranks by city or language. Ahrefs also allows you to set up email notifications for any changes in keyword positions. Moz doesn't provide that much data and doesn't allow email notifications of ranking changes.

3. Track rating

Rank tracking allows you to track your website's position in SERPs for specific keywords. Ahrefs has a separate unit,Easy-to-use rank tracker.Ahrefs Rank Tracker allows you to track your page's ranking position after entering keywordsFixed and mobile in more than 170 countries.The only downside is that the item slots that come with Ahrefs Rank Tracker are limited depending on your plan.

Switched to Moz - has two grade trackers - aGeneral Rank Trackerlie inOn-demand tracker.. Moz's regular rank tracker works similarly to Ahrefs and is limited by the items allowed on each plan.

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But the On-Demand Rank Tracker is more flexible - you can use it up to 200 times to evaluate your current rank for a given keyword.Overall, Ahrefs has a better rank tracker, but it's limited by the items in your plan.

4. Website Audit - Technical SEO

Ahrefs and Moz's website audit covers the technical SEO of a website. I found itBoth Ahrefs and Moz have some similar experience in evaluating technical SEO and SEO.They are equally adept at identifying major technical SEO issues such as duplicate content, SSL issues, crawl errors, titles, and more. Again, both tools provide appropriate suggestions to eliminate problems.

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The only segment where Ahrefs beats Moz is critical internet data. That's because Ahrefs providesTwo sets of basic network metrics– One is laboratory data and the other is field data.

In contrast,Moz only provides lab data. In lab and field data, the latter is more important because it comes from real Chrome users -- something Google takes into account when ranking sites.

5. Competitive Analysis

It is technically impossible to compete without knowing your competitors. Both Ahrefs and Moz includedomain analysis tools. When you run domain analysis, you get the following data;

or famousdomain authoritymoz ifield assessmentin Arefs. They both provide the same information - the likely SERP performance of a website.

Plus top keywords, link counts, anchor text, and competitor listings.

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The functionality is the same, but again the focus is on ease of use. About Arefs,site browserThat's all it takes to extract the correct data.

Moz divides domain analysis into two parts -Keyword Research” and “Link Research”.Therefore, you must use both tools for competitor and domain analysis. I believeAhrefs is easier to use than Moz when it comes to competitor analysis.

Similarly,Ahrefs provides more competitor analysis data than Moz.

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You can get traffic estimates for a given domain, although such data doesn't exist in Moz.

Likewise, Ahrefs graphically shows the traffic impact of each Google update. Ahrefs also shows domain traffic value - how much it would cost to get similar traffic. Therefore, Ahrefs is the clear winner in the competitive analysis.

Data Accuracy: Which is Accurate?

As I mentioned before, in the case of backlinks, even though Ahrefs has a smaller database than Moz, it shows more data, suggesting that Ahrefs data is more accurate. According to a study by Search Engine Land,Ahrefs shows 5x as many keywords as Moz.

same estimated trafficAhrefs has a 99% correlation with GSC data,According to a study by Authority Hacker. So it's safe to say that Ahrefs has better data accuracy than Moz.

Ahrefs vs. Moz: Ease of Use and Navigation

Ahrefs and Moz have similar interface layouts. The left panel displays a menu of various SEO matrices, while the right side of the screen displays relevant SEO data.However, in my opinion, the Ahrefs interface looks more modern, colorful and intuitive.

Moz's interface, on the other hand, looks a little dated. Likewise, if you like data visualization (which I certainly do), Ahrefs will be more for you - that's because most of the data that Ahrefs displays is in the form of charts or graphs.

However, I've noticed that Ahrefs is a bit slow at rendering data - especially when performing a website audit or domain analysis.

Likewise, Moz can quickly return data for any SEO analysis you perform.Anyway, I'm leaning towards Ahrefs in terms of ease of use, mainly because of better data visualization, sleek and modern interface design, and more insightful analytics.

Aref vs. Moz - Price

Ahrefs and Moz are high-end SEO tools that are expensive. Pricing details are as follows;

Ahrefs Pricing Details

PlanocostVIPprojecttrack keywords
Light$99 per month15750
advanced$399 per month1505000
promise$999 per month110010.000

Ahrefs offers two months free when billed annually. This would be about 16% less than the annual plan.

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Ahrefs, on the other hand, does not have a free trial.However, there is a free Ahrefs webmaster tool that allows limited access to website auditing and domain analysis tools.

Pricing Details

PlanocostActivitykeyword rankingKeyword query/month
standard$99 per month3300150
big$299 per month25300015.000
prize$599 per month50450030.000

If you choose to subscribe annually,You will get 20% discount.

I was impressedMoz offers a 30-day free trial- Enough time to understand its essence.

Most SEO tools on the market (such as Semrush) do not offer such a long trial period.

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I noticed that the Lite plan is limited in many ways - no content gap tool, link slicing tool, historical data, or broken link checker.

Moz, on the other hand, is more empathetic. That's itBasic plan has almost all featuresExcept for branded reports and template generators.

Likewise, Moz's user assignments are simple. When you go from the Standard plan to the Premium plan, the number of users per plan increases from 1 to 5.

In contrast, Ahrefs' user assignments are confusing. There is one premium user and unlimited inactive users per Ahrefs plan.

Premium users can generate 500 reports per month. However, inactive users are limited to 5 reports per month. For $10, you can add a regular user who can generate 100 reports per month. For $50, you can add another premium user.

Another important aspect is project assignments, as many of Ahrefs' core features are only available when used with projects such as rank trackers or site audits.

Ahrefs is more forgiving in this regard. For 50 items, you have to pay $599 on Moz, while on Ahrefs, 50 items comes with a $399 plan.

Customer Service and Documentation

what ifMoz
support channele-maile-mail
Response Time and Efficiency20 minutes to 45 minutes20 minutes to 1 hour
Documentation and ResourcesHelp Center, Ahrefs Documentationhelp center,

Ahrefs and Moz support via email only. At Ahrefs, customer support options are only available through the dashboard. If you are logged out, you will not be able to access support options.

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Although there is a general help center detailing FAQs and guides for various Ahrefs features.

At Moz, you can access the support page whether you're signed in to your account or not. Like Ahrefs, Moz also has a help center with support material and tips for various Moz tools.

The only additional information about Ahrefs is that it gives an approximate response time, usually 20 to 45 minutes. Moz, on the other hand, did not provide details about wait times.

Related Reading:Semrush vs Ahrefs Final Comparison

Conclusion - Is Ahrefs better than Moz?

Thanks for my detailed Ahrefs comparison. Moz comparison, I thinkAhrefs is definitely better than Moz in many ways.It has more tools, extensive data and greater accuracy. Likewise, Ahrefs is more data-rich because it pulls data from multiple search engines, while Moz relies solely on Google data. In contrast, Moz benefits greatly in terms of accessibility and reporting capabilities.

Anyway, pick four Ahrefs:

  • Better analysis of keywords and backlinks.
  • More detailed domain analysis and accurate traffic estimates.

Select Moz;

  • available
  • Nice technical analysis and on-page SEO.

If you are still hesitating to choose a tool,Free Ahrefs Webmaster ToolsWould be a good starting point to get acquainted with its versatile features and capabilities.


Ahrefs vs Moz - Detailed Comparison (2023)? ›

Data quality: Both Ahrefs and Moz are known for providing high-quality data, but Ahrefs is generally considered to have a larger and more comprehensive backlink database. Cost: Ahrefs is generally more expensive than Moz, with plans starting at $99 per month compared to $99 per year for Moz.

What is the difference between Ahrefs and Moz? ›

Tracking our backlinks

Both Moz and Ahrefs offer great backlink trackers, but while Moz is focused on who linked you (and offers more limited filters), Ahrefs shows you who linked and overall trends, displayed as graphs on the dashboard.

What is Moz best at? ›

Moz pro is the best tool for SEO

Moz's SERP checker and site auditing functions are very popular because they work very well. It is also very easy to differentiate spammy sites by using their spam score tool.

Is Moz good for SEO? ›

Moz is definitely a great SEO tool that can help you grow your website traffic. Do you know there are several other tools like Moz that can multiply your growth if you learn how to use them optimally?

What is the alternative to Moz Keyword Explorer? ›

Ubersuggest. Ubersuggest is one of the best keyword research tools for coming up with content and keyword suggestions. Among the many features offered by this all-in-one SEO suite, is the ability to watch your rank daily, analyze your competitors' rankings, and audit your website SEO.


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